What is Performance & Insights?
Performance & Insights is an AMG Utopia+ app that provides centralized visibility into promotional program performance, redemption activity, operational costs, and engagement metrics across multiple data sources and activation types. The platform consolidates data from internal systems and third-party partners into a single reporting experience, allowing users to monitor performance, analyze trends, manage budgets, and export data for deeper analysis.
What can I measure?
P&I provides reporting on:
- Campaign activation
- Coupons and print rebates
- Digital rebate programs
- Sweepstakes and Text-to-Win promotions
- Point-of-sale (POS) programs
- Production costs
- Redemption spend and projections
Key Capabilities
- Interactive dashboards and reports
- Filtering by brand, retailer, market, date, program type, and more
- Redemption performance tracking
- Budget and spend monitoring
- Redemption forecasting
- Exportable reporting data
- Drill-through access to detailed records
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