Performance Details Reports provide granular program-level performance data and shopper engagement insights, with views broken out by offer type. These reports are designed for deeper analysis into specific strategies or campaigns.
Detailed table of all offers
Exportable table report containing offer details and key metrics such as circulation, redemption units, redemption dollars, and redemption rate. Ideal for filtering, sorting, benchmarking, and exporting detailed data.
IRC view
The IRC report view provides visibility into coupon performance across retailers, channels, and markets. Use this report to understand where coupons are being redeemed, identify top-performing retailers, and evaluate the effectiveness of coupon investments.
Note that some digital and retailer-hosted offers may report redemption activity through a centralized processing location. As a result, state-level reporting may not always represent the actual purchase location.
MIR view
The MIR report view provides detailed insights into rebate program performance, including participating retailers, geographic trends, offer values, and shopper response. This report is commonly used to evaluate rebate effectiveness and identify opportunities for future program optimization.
Digital Rebate view
Visual tracker receipt-validation and mobile rebate programs. Includes redemptions, approvals, shopper demographics, retailer insights, basket behavior, and engagement metrics.
For best results, use the selector panel to narrow in on a single offer or campaign. The tracker aggregates redemption data, receipt and consumer data, and analytics data from AMG microsites to give a holistic view of selected offers.
Sweepstakes Performance
Measures entries, traffic sources, demographics, device usage, geographic participation, and overall engagement for sweepstakes and Text-to-Win programs.
For best results, use the selector panel to narrow in on a single offer or campaign. The tracker aggregates entry data and analytics data from AMG microsites to give a holistic view of selected offers.
Common Uses for Performance Details Reports
• Evaluate top-performing offers and establish benchmarks
• Identify the retailers and markets driving redemption activity
• Compare channels and offer formats to support investment decisions
• Analyze shopper engagement and behavior in mobile rebate programs
• Assess sweepstakes participation, traffic sources, and audience reach
• Review historical offer performance when planning future programs
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