Metrics Definitions

Modified on Tue, 11 Aug at 4:45 PM

Core Definitions

Circulation: The number of offers made available, distributed, loaded, or printed.

Redemptions / Redemption Units: The total number of valid or approved offer redemptions.

Redemption Dollars: The total amount paid out through offer redemption activity.

Redemption Rate (%): The percentage of circulated offers that were redeemed. Calculated as Redemptions ÷ Circulation.

Estimated Redemption: Projected redemption spend based on historical benchmarks and expected redemption rates.

Projected Redemption: Forecasted total redemption spend based on current performance and expected future activity. Based on factors such as geographic distribution, offer value, and campaign type.

Redemption Velocity: The average rate at which redemptions occur over a period of time.

Coupon & Rebate Metrics

Channel: The retail channel where redemption activity occurred, such as grocery, convenience, liquor, or mass merchandise.

Retailer: The retail banner or merchant associated with the redemption activity.

Offer Value: The reward amount available to the consumer.

Grace Period: A period after an offer ends during which valid redemptions may continue to be processed.

Submitter Details: Information captured about the retailer or consumer responsible for redeeming an offer.

Digital Rebate Metrics

Basket Ring: The average total dollar value of a submitted receipt.

Conversion Rate: The percentage of users who redeemed after viewing or engaging with an offer.

Halo Effect: Incremental purchases that occur beyond the item directly incentivized by the offer.

OCR: Optical Character Recognition technology used to extract information from receipt images.

Landing Page Views: The number of visits to the initial page of a program experience.

Offer Page Views: The number of visits to the page containing offer details.

Product Adjacencies: Other products appearing on submitted receipts alongside the promoted item.

Submissions: The total number of receipts submitted for validation.

Sweepstakes Metrics

Entries: The total number of contest or sweepstakes submissions.

Valid entries: The total number of contest or sweepstakes submissions minus instances of spam or otherwise invalid entries, identified by AMG's spam protection tools.

Reach: The percentage or quantity of locations, consumers, or markets engaged by a program.

Coverage: The geographic scope of a promotion, such as national or regional.

Sessions: The total number of visits to a sweepstakes or promotional site.

Pages per Session: The average number of pages viewed during a site visit.

Source: The channel or referral source that brought a user into a promotion.

Conversion Rate: The percentage of visitors who completed an entry, purchase, or other desired action.