Program & Offer Definitions

Catalina: Offers triggered and delivered at checkout based on shopper basket behavior. Typically activated through a Catalina media placement. 

Digital Rebate: Post-purchase offers that require shoppers to submit proof of purchase digitally, such as a receipt, to receive a cash reward. 

Mobile Rebate: A Digital Rebate available or executed on a mobile phone. 

Text-to-Save: A promotion that allows consumers to redeem a mobile rebate via text message instead of through a site or portal.

Digital Reward: Post-purchase offers that provide merchandise, promotional items, or other rewards instead of cash back. 

SLO (Self-Liquidating Offer): A Digital Reward with a limited amount of rewards available. 

In-Ad: Retailer print or digital circulars used to promote offers and drive shopper awareness. 

Retailer L2C (Load-to-Card): Offers delivered through a retailer loyalty card, app, or digital ecosystem. May include instant discounts or app-based rebate experiences. 

Print – In-Store: Physical in-store promotional materials used to distribute offers, including tear pads, neckers, on-pack stickers, and hang tags. 

Scans: Offers automatically tracked through retailer POS systems with no clipping, activation, or receipt upload required. 

Sweepstakes: Promotions that provide an opportunity to win a prize rather than a guaranteed discount or rebate. 

Instant Redeemable Coupon (IRC): An offer that provides an immediate discount at the point of purchase. The value is deducted at checkout. 

Mail-In Rebate (MIR): An offer that requires a consumer to submit information after purchase in order to receive a rebate payment. 

Cross-Merchandise Offer: An offer requiring the purchase of a promoted product plus an additional qualifying item. 

On-Premise / Off-Premise: On-premise purchases are consumed at the place of purchase. Off-premise purchases are consumed elsewhere. 

Text-to-Win: A promotion that allows participants to enter via text message for a chance to win a prize.